Post by account_disabled on Feb 26, 2024 20:51:58 GMT -8
However, it was important to respond to everyone, also because the site is old and is not aimed at informing the citizen, so in our case social media was trying to make up for the site's shortcomings ." A constant commitment, so I ask Ilaria how the organization of the work was and if she followed an editorial plan and a frequency of publication: "the page publishes a post every day , including weekends and the only posts scheduled weekly, are those relating to events, inaugurations of machinery, or for official visits (for example on the occasion of the visit of Cardinal Zuppi), in addition to press releases". For the rest, the publications are the result of collaboration with the over 60 voluntary associations affiliated with the Polyclinic, or with doctors for the "health video pills", or of positive reviews that Ilaria transformed into stories for the posts, also self-producing videos, or even regional communication campaigns or created together with the Operational Units for awareness days.
Among these, for example, the World Day against Pancreatic Cancer: "the Director told us that he Panama mobile number list wanted to organize a walking race open to citizens to raise awareness about cancer, together with local associations". We could define it as a successful case history that brought together storytelling, visual communication and infotainment , as Ilaria says: “we needed to promote the initiative and get people involved. First the campaign was presented with an article in the press, then together with the doctors the emblematic story of a patient was chosen which I told in a post with a video and an in-depth scientific interview with the professor. Riccardo Casadei, who with that patient paved the way for a cutting-edge therapeutic path now implemented at Sant'Orsola. Finally, the page published some infographics with data on pancreatic cancer at a global level. Without sponsorships, but with word of mouth, interactions and the echo of the associations, the race reached 20,000 registered participants, a true success".
The involvement of the community and the animation of the page with numerous initiatives and events for citizens are another stylistic feature of the Facebook communication of the S. Orsola Polyclinic. Among these, " The Stars of S.Orsola ", an afternoon along the avenues of the Polyclinic with moments of meeting, entertainment and information offered by medical-health personnel and voluntary associations to better understand how the hospital works and how to get treatment of one's health: "our celebration", Ilaria defines it, who found the Facebook page to be the perfect tool for promotion and involvement. But also " ask me ", a cycle of 50 meetings held in 2018 to bring the Polyclinic and the city into dialogue. “It is a face to face meeting with professionals, in which people have the opportunity to participate in small groups and ask questions to the professors of the different specializations to bring citizens closer to the various health issues , to make them understand how it is not possible make an online diagnosis, but it requires dialogue, the relationship with the doctor and the visit".
Among these, for example, the World Day against Pancreatic Cancer: "the Director told us that he Panama mobile number list wanted to organize a walking race open to citizens to raise awareness about cancer, together with local associations". We could define it as a successful case history that brought together storytelling, visual communication and infotainment , as Ilaria says: “we needed to promote the initiative and get people involved. First the campaign was presented with an article in the press, then together with the doctors the emblematic story of a patient was chosen which I told in a post with a video and an in-depth scientific interview with the professor. Riccardo Casadei, who with that patient paved the way for a cutting-edge therapeutic path now implemented at Sant'Orsola. Finally, the page published some infographics with data on pancreatic cancer at a global level. Without sponsorships, but with word of mouth, interactions and the echo of the associations, the race reached 20,000 registered participants, a true success".
The involvement of the community and the animation of the page with numerous initiatives and events for citizens are another stylistic feature of the Facebook communication of the S. Orsola Polyclinic. Among these, " The Stars of S.Orsola ", an afternoon along the avenues of the Polyclinic with moments of meeting, entertainment and information offered by medical-health personnel and voluntary associations to better understand how the hospital works and how to get treatment of one's health: "our celebration", Ilaria defines it, who found the Facebook page to be the perfect tool for promotion and involvement. But also " ask me ", a cycle of 50 meetings held in 2018 to bring the Polyclinic and the city into dialogue. “It is a face to face meeting with professionals, in which people have the opportunity to participate in small groups and ask questions to the professors of the different specializations to bring citizens closer to the various health issues , to make them understand how it is not possible make an online diagnosis, but it requires dialogue, the relationship with the doctor and the visit".